July 24, 2009
Bangkok (ASTV Manager) – It was eventually revealed that Thai teenagers in Bangkok mainly used their mobile phones for talk and short message service (SMS), and they turned to friends as well as boyfriends/girlfriends more than parents.
1,701 teenage people were surveyed by Bangkok University on July 10-13.
Most of the respondents (54.6%) reported less than 500 baht per month of phone bill. Those whose phone bills were between 501 and 1,000 baht accounted for 35.1%.
Teenagers frequently called their friends (55.9%), boyfriends/girlfriends (26.2%), parents (16.5%), and relatives (1.4%) respectively.
87.4% said that a mobile phone was necessary in the daily life.
Teen respondents used their mobile phones for music listening, photo taking, video clip taking, game playing as well as Internet surfing/chat apart from general talk and SMS.
Participants mostly went for 5,000-10,000-baht, less-than-5,000-baht and 10,001-20,000-baht mobile phones respectively.
Nokia was the most favorite brand among teenagers (58.8%), followed by Samsung (11.7%) and Ericsson (6.3%).
DTAC and True Move outperformed AIS and Hutch in terms of phone subscribers.
