March 25, 2008
Bangkok - Fashion Island plans to spend 400 million baht on renovation to pave way for becoming Thailand’s regional mall leader. Its 2007 revenue grew more than 9%.
Mr. Prasert Sri-ulapong, executive director of Siam Retail Development Co Ltd, the developer of Fashion Island shopping mall, revealed the company’s revenue valued 960 million baht in 2007, a 9.5% rise from 2006.
The growth was driven by continuous marketing campaigns and CRM strategy.
The company targets 3,000 members of the Island Card within this year.
The renovation will be under the concept of Modern Family Island and serve the needs of the family customers who are the main target.
5% more shoppers are expected after the renovation which starts this month.
The renovation will take 18 months to finish and be at the budget of more than 400 million baht.
The Hybrid Mall will be built to serve customers’ needs more. It will be linked to the Fashion Island, consisting of the lifestyle center and one-stop shopping center.
