January 11, 2008
Bangkok - Kimberly-Clark focuses on export market, spending 200 million baht to raise its capacity to 1.6 million cases. The company targets income from its export will rise over 5.5 billion baht next year.
Mr. David Usborne, managing director of Kimberly-Clark (Thailand) Co Ltd, revealed the company spent about 200 million baht to increase its Samut Prakan plant’s capacity to serve its export policy to target institutional businesses throughout Asian region.
Kimberly-Clark targets the income from export will rise from 5% to 35% next year, and to 45% in next five years.
It has started exporting its products to Sydney, Melbourne, Perth and Brisbane in Australia, and Auckland in New Zealand. It expects 1.4 billion baht of income per year from export to Australia.
“The company has plants in 37 countries. Thailand is a production base with highest and most unique quality. Thailand is used as the tissue paper production base due to the potential of Samut Prakan plant,” said Mr. Usborne.
Kimberly-Clark will mainly focus on the export markets in the Southeast Asia. As for the domestic market, it will focus on hospital, industrial plant and restaurant group.
Its product brands include Huggies diaper, Scott tissue paper, Klenex tissue paper, paper towel and diaper, Depend adult-sized diaper, etc.
The 3.8-billion-baht tissue paper market grows 10-12% this year. The company targets 15-20% growth or 35 billion baht of income in 2007.
