April 7, 2009
A psychologist says tea and coffee really do taste better from your favourite cup or mug.
Dr Tom Stafford, of Sheffield University, says our brains are trained to believe the daily ritual of making coffee or tea should be done in a certain way.
"Drinking tea and coffee is very ritualistic and people become very addictive to the way they want their brew made," he told the Daily Telegraph.
"Caffeine is very much a drug of reward and like any addict, people develop passions on how the drug is delivered. Wherever there is drug use then rituals will always develop.
"The long association with the delivery of a morning cup of coffee or tea people genuinely think it tastes better out of a particular cup.
"It might be irrational or arbitrary but it's absolutely true. Your daily brew tastes better from your favourite mug."
According to research, 65% of Brits have a favourite cup or mug.
