This year, 126 cows have been chosen for the contest among the 18,000 cows in Moc Chau. Miss Milk Cow beauty contest has been held at Moc Chau plateau for over a decade to promote local dairy products as the diet of Vietnamese people rapidly changed with higher income.
The winner this year is a five-year-old cow that weighs 710 kg and provides around 59.6 kg milk each day, nearly triple the average amount of milk produced by Vietnam's cows.