July 8, 2015
Tinder said Tuesday it would verify the profiles of public figures, celebrities and athletes for the smartphone-based dating service.
The fast-growing service, which allows smartphone users to swipe right or left to approve or reject a potential date, also said it makes some 26 million matches each day.
Tinder said it would use the system employed by social networks like Facebook and Twitter, placing a check mark on the profiles of high-profile members.
"Starting today, you may see a verified symbol on some profiles," the company said in a blog post.
"Now when notable public figures, celebrities and athletes appear in your recommendations, you'll know it's for real."
Tinder is breaking free as part of a spinoff announced last month by parent company IAC/InterActive Corp.
IAC said its board approved a plan to spin off its Match unit which includes the online services Match.com, Tinder, Meetic, OkCupid and OurTime, and which operates in some 200 markets worldwide.
IAC includes a range of online assets including About.com, The Daily Beast, Investopedia and ShoeBuy.
