January 6, 2011
Bangkok (AFP) - Toray Swimwear campaign girl Arisa Nishida modeled the latest swimwear during a press preview in Tokyo. The sales promotion is under the theme of "Cheerful Healing - Mix Freely!".
The new swimwear is to hit the market, adding spices to the summer season. Japan's summer approximately starts from June to September, according to wikipedia website.
Chosen by textile giant Toray, 17-year-old model Arisa Nishida will help the company set the new aqua trend to boost its swimsuit sales.
In addition, Nishida appeared in Suntory's C.C. Lemon soft dirnk's commercial and took part in the Girls Award fashion show (as cited at http://www.ant-network.com). She reportedly started her modelling career just last year.
Toray has continually selected its campaign girls since 1981, and a new campaign girl is appointed every year.
In 2009, Toray introduced the eco-friendly swimsuit collection for the 2010 season.
Recycled polyester fiber was first used to make such swimwear under the theme of "Healing Heart" (as cited at http://www.spug.sg).
Triumph International earlier launched its "Welcome to Japan" bra in November to promote Japan's tourism. Buttons on the bustier, when pushed, play messages saying "Welcome to Japan" in English, Korean or Chinese.
Being a multinational firm, Toray Industries Inc. has expertise in technology-based industrial products --mainly in biochemistry, synthetic chemistry as well as polymer chemistry, according to wikipedia website.
