Every few minutes a new set of visitors arrives at the 'Revenge-Pledging Place' at North Korea's Sinchon Museum, where regime propaganda insists US troops massacred more than 35,000 people during the Korean War.
Opposition to the United States is a fundamental cornerstone of Democratic People's Republic of Korea, as the North is officially known.
The Kim dynasty bases its right to rule in founder Kim Il Sung's role in the 20th century fight against Japanese colonial rule.
The vilification of the US - and Japan - is constant in the North, from books and films to education centres in Pyongyang and across the country, including the centrepiece museum in Sinchon, which receives 500,000 visitors a year according to the official KCNA news agency.