Long necks, large chins, flapping ears, crooked noses: welcome to Ugly Models, a London modelling agency of a different stripe, where imperfections are celebrated.
Fashion Week opened in the British capital last week, and among the legions of models strutting down the catwalk, several would come from Ugly.
They make eye-catching additions to the perfectly honed or androgynous models that typically feature at fashion's annual showcase in London.
Founded a half century ago, Ugly occupies trendy open-plan space in west London featuring a baroque sofa, brushed aluminium computers and walls studded with photos of models.
Like any such agency, it manages the careers of its models, putting them in touch with employers of all stripes, from Burberry to Mercedes to Jack Daniel's.