French chef Paul Pairet immerses guests in a 360-degree parade of sights, sounds and smells tailored to evoke a matching sense of "place" for each dish in one of the most unique -- and expensive -- dining experiences on the planet.
A van spirits ten guests to a secret location in Shanghai, where they enter a non-descript industrial building as Strauss's theme from "2001: A Space Odyssey" fills the air.
Inside is avant-garde restaurant Ultraviolet, the city's newest three-star Michelin eatery, where adventurous gourmands happily pay up to 6,000 yuan ($900) per head and the waitlist for a seat is three months.
The group dines on 22 courses -- each one served in an atmosphere tailored to that dish and created by video and other images projected on the walls, pumped-in aromas, and its own soundtrack.
Guests take a culinary world tour, while mood music ranges from Claude Debussy to AC/DC: Pairet's take on fish-and-chips comes in a London rainshower to the Beatles' "Ob-La-Di, Ob-La-Da", while lobster is served as footage of ocean waves crashes on the walls and the scent of sea air is blown in.